Why use Mobile Marketing?
One of the most compelling reasons for using Vortext’s mobile marketing platform is the collection of customer or supporter contact details. This facility is an extremely important tool in any marketing campaign, because it not only provides details on the number of people interested in your business, product or organisation, but also provides an incredibly easy way to get back in touch with those people, and getting them to come back time and time again.
Vortext provides businesses and organisations with a comprehensive set of mobile marketing tools and services that enable you to create individualised text message campaigns. These campaigns are opt-in only, meaning that only people who actually want to receive messages and information from any particular business or organisation will be sent texts. Your subscribers can then be sent important, time sensitive messages 24 hours a day, 7 days a week.
Instant, Personal, Trusted
People are so attached to their mobile phones these days that many people almost consider their phone to be an extension of themselves. People only give out their cell phone number to people or organisations that they trust and that they want to hear from. Texting is still one of the main ways people communicate via mobile phones. This type of instant, personal communication is extremely important these days, and should not be overlooked.
One of the consequences of the “information age” is that so much information is available from so many different sources, that a lot of people don’t know what to believe, or they form opinions based on second-hand information. Wouldn’t it be better to send out important information to you customers or supporters straight from “the horse’s mouth” so to speak, before it hits the news media and social networking sites?
Mobile marketing is without question the way of the future. 90% of New Zealanders have a mobile phone and they take it almost everywhere they go. 90% of text messages are read within 3 minutes of delivery. This is why they are one of the most powerful communication tools on the market today, but their potential in New Zealand has not really been harnessed until now.
Businesses and non-profit organisations alike need to keep up with their customers, supporters and members in an increasingly mobile world, by being mobile with them. People want to feel connected to businesses they frequent, or causes they believe in. They want to feel that they are valued as a customer or supporter, by getting important information sent directly to them, rather than hearing it through the grapevine.
With the recent milestone of 20 years of texting passed, texting is as popular as ever. See these reports from the day:
TV3 - 20 years on texting more popular than ever
CNN - OMG, the text message turns 20 years
What will Mobile Marketing do for your business or organisation?
- Build relationships and help people to feel like they are truly connected with your business or organisation, and that they are a valued customer/supporter
- Provide valuable data on the number of opt-ins from an advertising campaign
- Collect contact details from loyal and/or interested customers/supporters
- Easy to use and cost effective marketing
- Build a company’s brand and awareness
- Allow businesses or organisations to communicate with subscribers in a matter of seconds
- Build excitement and anticipation - subscribers look forward to receiving the next text message
